HITCHED WITHOUT A HANGOVER

WATERBOY WEDDING SEASON CAMPAIGN

CAMPAIGN #2

  • Our goal is to establish a strong presence within this market segment, by growing awareness and positioning itself as a reliable brand for hangover recovery for celebratory occasions.

  • We promise that with Waterboy, you can celebrate one of life’s greatest moments to the fullest without the fear of a bad hangover the next morning.

  • Millennials aged 25-35 years old, attending numerous weddings this season, enjoy celebrating, work full-time jobs, and often experience bad hangovers

EXECUTION

EXECUTION

CAMPAIGN VIDEO

The purpose is to convey the brand message of the campaign to the target audience, aiming to increase brand awareness through the relatable experience of wedding season hangovers. This video will be distributed on Facebook and Instagram. 

SPOTIFY AD

The goal is to reach and relate to the target audience through a new ad platform. This ad would be distributed for the 25-45 year old demographic listening on Spotify. The learn more will take listeners to the product page on the website. 

SPOTIFY PLAYLIST

This Spotify playlist is meant to enhance Waterboy’s brand identity by engaging with the target audience, through music as a means of consumer connection.

FACEBOOK GROUP

The purpose of the group is to provide a space where customers can exchange their product stories, fostering a stronger sense of community. This will encourage the sharing of humorous experiences and cultivate a stronger desire for Waterboys products.

AIRBNB

The purpose is to offer a branded experience that caters to our target audience by providing a unique stay. It involves a sponsored Airbnb property in Austin, TX, branded by Waterboy, specifically designed for Bachelorette or Bachelor parties. Upon launch, we intend to invite influencers to promote the space and increase awareness. For bookings, guests will receive a curated itinerary and recommendations for activities in Austin during their stay. The house will include an endless supply of Waterboy product to get them through their stay. 

The giveaway is meant to encourage our audience to engage with our post, to increase awareness about the brand and the Airbnb experience. The incentives to enter are made to amplify our message and attract more participants.

GIVEAWAY INSTAGRAM POST

FACEBOOK PROMOTED AD

This ad is created to help grow awareness on Facebook by promoting Waterboy’s wedding season campaign.