My comprehensive capstone playbook dives into the marketing potential for Waterboy, an emerging hydration recovery solution. I conducted extensive research into the industry, competitors, and the target market, consolidating valuable insights for the formulation of a results-driven strategy.

The primary objective of my project for Waterboy is to increase their brand awareness and establish it as the preferred choice among consumers for hangover hydration recovery. Moving forward, this well-rounded strategy stands ready to guide the brand across all marketing quarters, advancing the mission of becoming the preferred choice in the market.

To increase Waterboy’s brand awareness and establish it as the preferred choice among consumers for hangover recovery.

Waterboy has significant potential to position itself as the go-to hangover recovery hydration solution. With proven results and positive customer experiences, the brand simply needs to expand its awareness.