DELANEY ROSE BOUTIQUE

Instagram Campaign

Delaney Rose Boutique is a local Savannah shop, selling a range of styles in sizes XS-3X. In addition to her storefront, she also has an online site where you can purchases pieces to be mailed to your door.

I was tasked to run a 3 week Instagram campaign focusing on utilizing her Instagram Shop to drive attraction to her website. The goal for our campaign was to double Instagram Shop product page clicks to website, over the 3 week campaign.

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Our strategy consisted of 3 main objectives:

  1. Posting 4 times a week, at least 3 static posts and 1 reel

  2. Utilize strong CTA’s in the captions to drive awareness to the Instagram Shop

  3. Create more humanized content and styling inspiration

THE RESULTS

THE RESULTS

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